10.02.07

A record price for a Radiohead album: $0

Posted in Yada Yada, Music, WTF, Giveaways, Business at 11:10 am by Administrator

World of Watches

 


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A record price for a Radiohead album: $0
The famed British band lets fans decide what to pay for a new release online.
By Geoff Boucher and Chris Lee
Los Angeles Times Staff Writers

October 2, 2007

The great riddle facing the record industry in the digital age has been pricing. Napster and its ilk puckishly offered music for “free” in the late 1990s, and the major labels have largely clung to an average of $13 for CDs despite plummeting sales and seasons of downsizing.

Now, one of the world’s most acclaimed rock bands, Radiohead, is answering that marketplace riddle with a shrug. “It’s up to you,” reads a message on the Web page where fans can pre-order the band’s highly anticipated seventh album and pay whatever they choose, including nothing.

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