In addition, the health and fitness industry has become obsessed with complexity. Sometimes this is warranted, but often it’s not. One reason people make things complex is so they can sell them. It’s hard to monetize the basics, but come up with an intricate and sexy-sounding approach to something and people will pay for it. So why are so many of us willing to fork over cash for often unnecessary services? Perhaps because complexity is a way to avoid facing the reality that what really matters for health and fitness is simply showing up and doing the work. Not thinking about it or talking about it. Just doing it.
The more complex you make something, the easier it is to get excited about, talk about, and maybe even get started—but the harder it is to stick with over the long haul. Complexity gives you excuses and ways out and endless options for switching things up all the time. Simplicity is different. You can’t hide behind simplicity. You have to show up, day in and day out, and pound the stone.